In 2025, Gartner estimated that global SaaS spending is to reach nearly $300 billion, marking a significant increase from previous years. And yet, most teams still lack visibility into what’s really happening inside their own stack.
There’s no shortage of hot takes about the future of SaaS. But there’s a big difference between what companies say they do and what actually happens when budgets get tight, stacks get bloated, or AI hype turns into real decisions.
That’s why we built the 2025 SaaS Trends Report. Not to add more noise, but to offer something we all need more of: signal.
This report is grounded in real internal data: hundreds of Procurement records, license insights, and usage patterns from companies across Tech, Fintech, and Retail/eCommerce. We teamed up with over 20 of our experienced IT buyers to help sharpen, validate, and sense-check every takeaway. The result is a no-fluff, high-utility resource that reveals how leading companies are building, scaling, and cleaning up their SaaS stacks.
It’s not based on surveys. It’s not hypothetical. It’s what’s actually happening behind the scenes.
We created this because SaaS strategy is no longer just a tooling conversation. It’s a financial one. A forecasting one. A risk one. And in a world where every budget line is under more scrutiny, decisions around SaaS now demand more precision, more clarity, and less guesswork.
The report is packed with 30+ data-backed insights covering:
- How SaaS spend per employee shifts across industries (spoiler: the gaps are bigger than you think)
- Which categories make up the core stack and how they vary between Tech, Fintech, and Retail/eCommerce
- What tool adoption really looks like across company sizes
- Where AI tools are being used with real intent (and where they’re still just shiny experiments)
- How stacks evolve as teams scale from 50 to 500+ people
- When tool count starts to plateau (and why that’s actually a good thing)
- What companies are doing to consolidate, optimise, and take back control of their SaaS landscape
- Bonus! Step by step guide on how to take control, reduce waste, and maximise ROI across your SaaS investments
But most importantly, this isn’t a report designed to be read once and closed. It’s meant to be referenced, shared, discussed and used. It’s built for the people who live in the details of spend, usage, and strategy. So whether you’re in Procurement, Finance or IT, this report gives you a practical view of how your peers are tackling the same challenges you are.
From preparing for budget reviews to rethinking renewals, or even just trying to spot the next wave before it hits, this report gives you something solid to work from.
Grab your free copy below!
