2026 State of AI Spend in Europe
Built from contract records, spend data, and negotiation outcomes across 250+ customers in Europe, spanning technology, retail, Private Equity, and adjacent sectors. It shows where AI spend duplicates across your stack this year.
See how much sits outside a formal contract, and where you're paying twice for the same feature. Right now, 93% of pure play AI tool usage has no negotiated discount or spend cap behind it.
What's inside:
- Why 93% of AI tool usage has no formal contract behind it, and what that's costing you.
- How AI aggregator platforms get billed on top of the direct model subscriptions they were supposed to replace, not instead of them.
- The five different ways vendors are now metering AI usage, and which ones have no spend ceiling at all.
- Where your stack is likely paying twice for the same AI feature, one overlap shows up in 100% of the accounts we checked.
- What one of Najar's procurement leads would do first at your next renewal, before AI pricing gets locked in for another year.
Grab your copy here!
