Event
Inside Europe's SaaS and AI spend in 2026
2026 was supposed to be the beginning of the SaaSpocalypse. AI would replace the stack, and software budgets would shrink with it.
Our data points the other way. Companies are still spending millions on their core software, and layering AI on top of it. Half of all companies run 3 or more AI assistants at once, mostly outside formal procurement channels. For now, AI is adding a layer to the software bill, and much of that layer is invisible to the people who manage the budget.
Join Liz and Ayo as they walk through what European businesses are spending this year on SaaS and AI, and what new tools are being adopted. As well as their recommendations for your 2027 budget.
What we'll cover
Built on Najar's dataset of more than 250 European companies and what they contracted and adopted so far this year, we'll answer the three questions leaders ask every budget cycle: how much should we be spending on software, which tools do our peers run, and where are there opportunities for efficiency?
The webinar will cover findings from our upcoming 2026 SaaS Spend in Europe Report:
1. SaaS and AI spend and adoption in Europe, with a quick look at how European is the European SaaS stack
2. SaaS and AI spend and adoption by industry, with a deep dive on Tech and Retail
3. SaaS and AI spend and adoption by company size
4. What the findings mean for your 2027 budget
Followed by a Q&A session
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