Event
Inside Europe's SaaS and AI spend in 2026
2026 was supposed to be the beginning of the SaaSpocalypse. AI would replace the stack, and software budgets would shrink with it.
Our data points the other way. Companies are still spending millions on their core software, and layering AI on top of it.
Join Liz and Ayo as they walk through what European businesses are spending this year on SaaS and AI, and what new tools are being adopted. As well as their recommendations for your 2027 budget.
What we'll cover
1. SaaS and AI spend and adoption in Europe, with a quick look at how European is the European SaaS stack
2. SaaS and AI spend and adoption by industry, with a deep dive on Tech and Retail
3. SaaS and AI spend and adoption by company size
4. What the findings mean for your 2027 budget
Followed by a Q&A session
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What you'll take away as…
- What other B2B/B2C companies are negotiating
- Which tools companies your size actually run
- Where AI tools slip past formal procurement
- What companies like yours spend on SaaS, by industry and size
- Where the waste sits in a typical stack
- A reference point to set next year's software budget
- How your stack compares with your peers
- How many AI assistants run in parallel, and who owns them
- Which tools to consolidate first
Meet your speakers
