AB Tasty is a leading experimentation and feature management platform helping companies optimize their digital experiences through A/B testing and personalization.
Types of tools used
Sales Commissions Management, Business Intelligence, Customer Data Platforms, Password Management, Recruitment Solutions.
Before Najar
Decentralized SaaS purchasing without clear oversight
Limited visibility of contract renewals and usage
Purchases were made without consulting finance
Time-constrained finance team unable to optimize spend
Difficulty communicating financial data to non-business teams
After Najar
Complete visibility of SaaS stack and renewals
Enhanced financial control and budget alignment
Expert-led negotiations with vendors leading to 58K € in savings
Streamlined procurement processes with in-depth post-negotiation briefs
Simplified financial communication across the organization
AB Tasty’s scaling and acquisitions meant managing its SaaS portfolio became even more important
As AB Tasty scaled its operations and integrated acquisitions, the company faced challenges in managing its SaaS ecosystem. A decentralized approach to Procurement meant there was no unified view of their software landscape, making it difficult to track renewals and understand tool usage across the business.
The finance team struggled with tracking and communicating SaaS spend effectively. While they maintained Excel-based financial models, this manual approach made it particularly challenging to share insights with stakeholders who didn't have a finance background.
This lack of structured process led to several critical issues. Without proper renewal alerts, some contracts auto-renewed before the team could take action. The success of negotiations varied widely depending on individual department heads' expertise, leaving them exposed to suboptimal contract outcomes due to a lack of market benchmarks and negotiation expertise.
How Najar gave back control enabling full SaaS stack visibility
Recognizing these challenges, AB Tasty partnered with Najar to implement a structured approach to SaaS Procurement. The partnership delivered immediate value by providing comprehensive visibility across their entire software portfolio with 52 active contracts in place, through our centralized platform.
This centralized approach transformed how AB Tasty manages their SaaS ecosystem. Instead of relying on scattered Excel sheets, they now have a single source of truth that makes sharing information with stakeholders straightforward and efficient. The solution proved particularly valuable in improving cross-departmental communication and planning.
“It allows better communication with the business from a finance business point of view. That's been sort of a nice little extra benefit.”
Najar has eliminated unexpected renewals
“When we have a renewal coming up in May or June of the year, we know we have good time to have a conversation with the business and see if we need it and if we need to improve it.”
This advance visibility thanks to the platform allows the team to thoroughly evaluate each tool well before renewal decisions. And it’s not just about better timing - Najar’s negotiation expertise has driven an average of 18% savings per contract.
This structured approach proved especially valuable during their learning management platform renewal negotiations. When faced with significant onboarding issues that were affecting their partner certification process for approximately 6 months, Najar's Procurement expertise helped secure more favorable terms. Specifically 3 months of free service and substantial discount on the renewal proposal, achieving a 27.5% cost reduction for 2025.
SaaS expenses play a part in profitability
As AB Tasty scaled and prioritized profitability, SaaS management became crucial. Najar transformed their Procurement approach, giving finance oversight while freeing time for strategic initiatives. Beyond cost savings, better visibility and control foster a cost-conscious culture, while dedicated Procurement support saves countless hours per month and improves vendor negotiations.
What’s more, their dedicated IT buyer's expertise has proved invaluable, providing detailed post-negotiation briefs and strategic guidance on contract nuances that enable more informed decisions. This expertise was particularly evident when their expert IT buyer, delivered an in-depth comparison of multiple vendors for their commission management solution.
“It was very helpful, helping us with our decision by providing a comparison of four or five different vendors we could choose from with their advantages and costs and their strengths and weaknesses.”
The final result of all that combined optimization effort? Savings of €58k+ in annual SaaS spend with Najar.
Yet the impact extends beyond immediate Procurement improvements. The visibility and control provided by Najar's solution have helped create an environment where team members actively think about optimization and value, transforming not just processes but the organization's approach to SaaS Purchasing and Management as a whole.
