Free
per month, free
Annual cost at 200 seats
€0
Data Analytics & AI
Segment (Twilio Segment) Pricing (October 2026)
List prices, licensing model, add-on modules and every price change we hold, compiled from Segment (Twilio Segment)'s own published pricing page.
- Last updated 29 October 2026
- Source: www.twilio.com ↗
- Reviewed by a Najar expert*
Segment (Twilio Segment) starts at per month, base for 10,000 MTUs; billed monthly or annually on Team. It is licensed per user on a sliding scale, and there is a free plan: Free plan is $0 and stays free permanently, capped at 1,000 visitors (MTUs) a month. Annual billing offered; page says save up to 20% annually, annual rate not shown.
Starting price
€107.79*per month, base for 10,000 MTUs; billed monthly or annuallyLicensing model
Per user, tieredMonthly tracked user (MTU)Free tier
Yes14-day trialSegment (Twilio Segment) plans & pricing
List pricing published by Segment (Twilio Segment). Quote-only tiers are shown as such; we do not estimate them.
Team
per month, base for 10,000 MTUs; billed monthly or annually
Annual cost at 200 seats
€258,696
Business
Custom
custom volume, invoiced; contact sales
Annual cost at 200 seats
On request
Segment (Twilio Segment) plan comparison
What changes as you move up a tier, and what each step actually unlocks.
| Feature | Free | Team | Business |
|---|---|---|---|
| List price | €0* | €107.79* | Custom |
| Billing period | — | Monthly or annual | Annual contract |
| Pricing model | Free | per month, base for 10,000 MTUs; billed monthly or annually | Quote, per user + add-ons |
| User limit | Unlimited | Unlimited | Unlimited |
| What it adds | Entry tier at $0 a month for up to 1,000 monthly tracked users, free permanently. | Moves from the free 1,000 MTU allowance to a paid base of 10,000 MTUs, with a 14-day free trial, and extra MTUs billed per 1,000 in declining tiers. | Custom MTU volume with invoice billing and unlimited contract length, plus optional add-ons such as Protocols. |
Not sure this is what you should be paying?
Najar reviews your contracts against what comparable companies sign, finds the seats nobody uses, and renegotiates on your behalf.
Licensing model, how Segment (Twilio Segment) invoices
The mechanics behind the sticker price: what you are actually charged for, and what triggers an increase.
True billing unit
Monthly tracked user (MTU) monthly or annual billing
Tiered by monthly tracked users (MTUs); Team billed monthly or annually
Model type
Per user, tieredTiered by monthly tracked users (MTUs); Team billed monthly or annuallySeat increments
Sold in blocksAdditional MTUs billed in blocks of 1,000Annual vs monthly
Discount publishedAnnual billing offered; page says save up to 20% annually, annual rate not shownGuests & externals
Not publishedn/a- StructuralMonthly tracked users above the base
Pricing scales with monthly tracked users (MTUs), the unique users you collect data on each month. Team covers 10,000 MTUs in its base fee, and each further block of 1,000 MTUs adds a charge that steps down as volume grows.
- MeteredOverage tiers
The usage table prices each additional 1,000 MTUs at $12 from 10,000 to 25,000, $11 from 25,000 to 100,000 and $10 from 100,000 upwards. The FAQ instead says $10 per 1,000 beyond the base, so confirm the table before relying on the lower figure.
- RenewalAnnual versus monthly billing
Team can be billed monthly or annually, and the page says annual billing saves up to 20%. The FAQ warns that going over allotted MTUs on an annual plan can add charges, so an annual plan can still rise mid-term with volume.
- LicenceBusiness custom volume
Business is priced on custom volume, invoiced, with unlimited contract length, and is quoted by sales. Volume, base and rate are all negotiated, so no public figure exists.
- Add-onProtocols and other add-ons
Protocols is an optional add-on on Business, and HIPAA eligibility and professional services are also listed as add-ons. None shows a price on the page, so each is a quote item.
Segment (Twilio Segment) products & modules
Sold separately from the base licence. Each one is its own line on the invoice.
| Module | What it adds | Price |
|---|---|---|
| Protocols and other add-ons | Protocols is an optional add-on on Business, and HIPAA eligibility and professional services are also listed as add-ons. None shows a price on the page, so each is a quote item. | Quote |
Segment (Twilio Segment) price change history
Every list-price and packaging change we hold. This page snapshots published prices on each check, so changes accumulate here over time.
No changes recorded yet. The first check was 29 October 2026.
Segment (Twilio Segment) pricing FAQ
How much does Segment cost?
Segment's Customer Data Pipeline, sold on the Twilio pricing page, has three plans. Free is $0 a month for up to 1,000 monthly tracked users (MTUs). Team starts at $120 a month with a 10,000 MTU base, billed monthly or annually. Business is custom volume, quoted by sales. Team overage is charged per additional 1,000 MTUs, at $12, $11 or $10 depending on volume.
How does Segment charge?
Segment charges on monthly tracked users (MTUs), the unique users you collect data on each month, rather than per seat. Team bundles 10,000 MTUs into its base fee and then adds per-1,000 charges that fall as volume rises. Annual billing is offered, and the page says it saves up to 20%. Business is invoiced on a contract with an unlimited term, with pricing set by volume.
Does Segment have a free plan?
Yes. The Free plan costs $0 and stays free permanently, capped at 1,000 visitors a month. Team includes a 14-day free trial so you can test paid features before you commit.
What does Segment cost with add-ons?
Business lists an optional Protocols add-on, plus HIPAA eligibility and professional services as add-ons, but none shows a price on the page. Engage and Unify show no pricing on this page, and the Customer Data Platform plan is contact-sales only. Expect add-ons to be quoted on top of the Business contract.
Segment (Twilio Segment) alternatives & competitors
Priced like-for-like on the cheapest published paid tier.
| Vendor | Starts at | Licensing model | |
|---|---|---|---|
 Amplitude | On request | Event-based tiers: Free up to 2M events a month, Plus from $0 (first 2M events free), Growth and Enterprise custom | Pricing → |
 Tableau | €15 per user / month, billed annually | Per user / month, billed annually (Standard and Enterprise editions) | Pricing → |
 Omni | On request | Quote only; no published price | Pricing → |
Is this page accurate?
Anonymous. Your answer tells us which pricing pages to re-check first.
Paying for Segment (Twilio Segment)? See what you should actually be paying.
Najar reviews your contracts, finds the seats nobody uses, and renegotiates on your behalf.
* Prices marked * are converted from the vendor's published US list price at the ECB reference rate of Invalid Date, because Segment (Twilio Segment) does not publish a EUR price. Converted figures are indicative: vendors set regional prices commercially, not by exchange rate, so your quote may differ.
Compiled by an automated agent from Segment (Twilio Segment)'s published pricing page on 29 October 2026, and reviewed by a Najar expert. Vendors change packaging without notice and regional pricing differs, so check the source before you budget or sign. Figures exclude tax. No affiliation with Segment (Twilio Segment).