Free
Custom
per month, free forever up to 2M events
Annual cost at 200 seats
On request
Data Analytics & AI
Amplitude Pricing (October 2026)
List prices, licensing model, add-on modules and every price change we hold, compiled from Amplitude's own published pricing page.
- Last updated 29 October 2026
- Source: amplitude.com ↗
- Reviewed by a Najar expert*
Amplitude starts at a quoted price. It is licensed per user on a sliding scale, and there is a free plan: 2M events/month forever; no credit card required; 1 active experiment; 1-year data access.. Not published. Annual and monthly plans exist; no price difference is stated.
Starting price
On requestquote onlyLicensing model
Per user, tieredEventFree tier
Yesno trial publishedAmplitude plans & pricing
List pricing published by Amplitude. Quote-only tiers are shown as such; we do not estimate them.
Plus
per month from $0 (first 2M events free), scales with event volume
Annual cost at 200 seats
€0
Growth
Custom
event-based, custom quote
Annual cost at 200 seats
On request
Enterprise
Custom
event-based, custom quote
Annual cost at 200 seats
On request
Amplitude plan comparison
What changes as you move up a tier, and what each step actually unlocks.
| Feature | Free | Plus | Growth | Enterprise |
|---|---|---|---|---|
| List price | — | €0* | Custom | Custom |
| Billing period | — | — | Annual contract | Annual contract |
| Pricing model | Free | Free | Quote, per user + add-ons | Quote, per user + add-ons |
| User limit | Unlimited | Unlimited | Unlimited | Unlimited |
| What it adds | Entry tier: 2M events a month free forever, 10K session replays, 5,000 agent sessions, 1 active experiment, 1 guide or survey, 2,000 AI feedback records, 1-year data access, 10 saved charts and 1 space, with no customer support. | Adds scaling up to 70M events a month, 2-year data access, 3 spaces, unlimited saved charts, 20 behavioral cohorts and online support, with usage above the free 2M events billed at the plan's per-unit rate. | Adds custom event-based pricing sized to volume and feature needs, 20K session replays, 10K agent sessions, 2 active experiments, unlimited data access and a 2-business-day response SLA, with add-ons priced as a percentage of the platform plan. | Adds 50K session replays, 20K agent sessions, a 1-business-day response SLA, an assigned account manager, role-based access control and unlimited projects per portfolio, over Growth. |
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Najar reviews your contracts against what comparable companies sign, finds the seats nobody uses, and renegotiates on your behalf.
Licensing model, how Amplitude invoices
The mechanics behind the sticker price: what you are actually charged for, and what triggers an increase.
True billing unit
Event monthly or annual billing
Event-based tiers: Free up to 2M events a month, Plus from $0 (first 2M events free), Growth and Enterprise custom
Model type
Per user, tieredEvent-based tiers: Free up to 2M events a month, Plus from $0 (first 2M events free), Growth and Enterprise customSeat increments
Single seatsn/aAnnual vs monthly
No published discountNot published. Annual and monthly plans exist; no price difference is stated.Guests & externals
Not publishedNot published- StructuralEvent volume
Plus is billed on event volume: the first 2M events a month are free, and the bill rises as volume grows to 70M events. Growth and Enterprise also price on events, but through a custom quote, so volume is the main driver of the invoice.
- MeteredOverage at the plan rate
Amplitude charges additional usage fees at the same per-unit rate as your plan price, and converts each additional 1,000 events (or part of 1,000) into one MTU for the MTU guardrail. The per-unit rate itself is not published, so overage cannot be priced from the page.
- Add-onAdd-ons and expanded packages
Expanded packages, such as more session replays or more active experiments, and add-on products including Session Replay, Feature Experiment and Activation are priced as a percentage of the platform plan. No percentages are published, so add-on costs cannot be estimated from the page.
- LicenceCustom Growth and Enterprise contracts
Growth and Enterprise are sold through Contact sales on custom pricing based on volume and feature needs. Startups with under $10M in funding and fewer than 20 employees receive one free year on the Growth plan, and qualifying organizations can apply for the Tech for Black Founders scholarship.
- RenewalAnnual auto-renewal and refunds
Annual plans renew automatically every 12 months, and cancelling an annual plan needs three days' notice before the end of the term; monthly plans need three days' notice. Amplitude does not refund the remaining period of a subscription.
Amplitude products & modules
Sold separately from the base licence. Each one is its own line on the invoice.
| Module | What it adds | Price |
|---|---|---|
| Add-ons and expanded packages | Expanded packages, such as more session replays or more active experiments, and add-on products including Session Replay, Feature Experiment and Activation are priced as a percentage of the platform plan. No percentages are published, so add-on costs cannot be estimated from the page. | Percentage of platform plan; not published |
Amplitude price change history
Every list-price and packaging change we hold. This page snapshots published prices on each check, so changes accumulate here over time.
No changes recorded yet. The first check was 29 October 2026.
Amplitude pricing FAQ
How much does Amplitude cost?
The Free plan costs nothing and covers 2M events a month. Plus starts at $0 and includes the first 2M events a month, then scales with event volume up to 70M events. Growth and Enterprise are custom-quoted based on volume and feature needs, so no price is published for them.
How does Amplitude charge?
Amplitude charges by event volume, not per seat: Free and Plus both count events, and Plus starts at $0 for the first 2M events a month. An MTU, meaning a unique user who triggers one or more events in a calendar month, is used as a guardrail, and each additional 1,000 events is converted to one MTU. Annual plans renew every 12 months, and monthly plans renew each month.
Does Amplitude have a free plan?
Yes. The Free plan includes 2M events a month forever, with no credit card required, 10K session replays, 5,000 agent sessions, 1 active experiment, 1 guide or survey, 2,000 AI feedback records, 1-year data access, 10 saved charts and 1 space, but no customer support. There is no separate free trial: Amplitude says the Free plan is not a trial and has no time limit.
What does Amplitude cost with add-ons?
Add-ons are priced as a percentage of the platform plan, for example expanded session-replay or active-experiment packages for Growth and Enterprise, but Amplitude publishes no percentages. Add-on cost therefore cannot be estimated from the public page, and Growth and Enterprise buyers need a quote from sales.
Amplitude alternatives & competitors
Priced like-for-like on the cheapest published paid tier.
| Vendor | Starts at | Licensing model | |
|---|---|---|---|
 Tableau | €15 per user / month, billed annually | Per user / month, billed annually (Standard and Enterprise editions) | Pricing → |
 Segment (Twilio Segment) | €107.79 per month, base for 10,000 MTUs; billed monthly or annually | Tiered by monthly tracked users (MTUs); Team billed monthly or annually | Pricing → |
 Omni | On request | Quote only; no published price | Pricing → |
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* Prices marked * are converted from the vendor's published US list price at the ECB reference rate of Invalid Date, because Amplitude does not publish a EUR price. Converted figures are indicative: vendors set regional prices commercially, not by exchange rate, so your quote may differ.
Compiled by an automated agent from Amplitude's published pricing page on 29 October 2026, and reviewed by a Najar expert. Vendors change packaging without notice and regional pricing differs, so check the source before you budget or sign. Figures exclude tax. No affiliation with Amplitude.