Essentials
per month, billed monthly
Annual cost at 200 seats
€214,680
CRM & Marketing
Customer.io Pricing (November 2026)
List prices, licensing model, add-on modules and every price change we hold, compiled from Customer.io's own published pricing page.
- Last updated 4 November 2026
- Source: customer.io ↗
- Reviewed by a Najar expert*
Customer.io starts at per month, billed monthly on Essentials. It is licensed per user on a sliding scale, and there is no free plan. Essentials is billed monthly; Premium and Enterprise are billed yearly. No annual discount is published.
Starting price
€89.45*per month, billed monthlyLicensing model
Per user, tieredProfile (people and objects)Free tier
Nono trial publishedCustomer.io plans & pricing
List pricing published by Customer.io. Quote-only tiers are shown as such; we do not estimate them.
Premium
per month, billed yearly
Annual cost at 200 seats
€2,146,872
Enterprise
Custom
custom, billed yearly
Annual cost at 200 seats
On request
Customer.io plan comparison
What changes as you move up a tier, and what each step actually unlocks.
| Feature | Essentials | Premium | Enterprise |
|---|---|---|---|
| List price | €89.45* | €894.53* | Custom |
| Billing period | Monthly | Annual | Annual contract |
| Pricing model | per month, billed monthly | per month, billed yearly | Quote, per user + add-ons |
| User limit | Unlimited | Unlimited | Unlimited |
| What it adds | Entry tier from $100 per month, billed monthly, covering 5,000 profiles (people and objects) and 1 million emails per month. Includes the visual workflow builder, 2 workspaces, 2 object types and email support. | From $1,000 per month, billed yearly, with custom profile and email volumes. Adds 10 object types, unlimited workspaces, data warehouse destinations, data replay and custom role-based permissions. | Custom-priced tier with negotiated volumes, priority technical support and priority throughput. Audit logging and data governance are available by consultation. |
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Najar reviews your contracts against what comparable companies sign, finds the seats nobody uses, and renegotiates on your behalf.
Licensing model, how Customer.io invoices
The mechanics behind the sticker price: what you are actually charged for, and what triggers an increase.
True billing unit
Profile (people and objects) monthly or annual billing
From $100 per month (Essentials, billed monthly) or $1,000 per month (Premium, billed yearly), scaled by profiles and emails
Model type
Per user, tieredFrom $100 per month (Essentials, billed monthly) or $1,000 per month (Premium, billed yearly), scaled by profiles and emailsSeat increments
Single seatsUnlimited seats on all plansAnnual vs monthly
No published discountEssentials is billed monthly; Premium and Enterprise are billed yearly. No annual discount is published.Guests & externals
Not publishedNot published- MeteredAdditional profiles
Essentials includes 5,000 profiles (people and objects). Each additional profile costs $0.009 on Essentials. Profile pricing on Premium and Enterprise is custom.
- MeteredAdditional emails
Each additional 1,000 emails costs $0.12 on all three plans. Essentials includes 1 million emails per month.
- Add-onAdditional AI credits
Extra AI credits cost $10 per 100K on Essentials and Premium. Enterprise AI credit pricing is negotiated.
- StructuralBilling term and entry price
Essentials is billed monthly, while Premium and Enterprise are billed yearly. Premium starts at $1,000 per month against $100 for Essentials, so moving up a tier is a large step.
- FeeOptional services at extra cost
The pricing page marks HIPAA compliance, migration support, the Customer Success Manager, priority sending capacity, a Technical Implementation Specialist and a shared Slack channel as additional cost. No prices are published.
Customer.io products & modules
Sold separately from the base licence. Each one is its own line on the invoice.
| Module | What it adds | Price |
|---|---|---|
| Additional AI credits | Extra AI credits cost $10 per 100K on Essentials and Premium. Enterprise AI credit pricing is negotiated. | $10 / 100K credits |
Customer.io price change history
Every list-price and packaging change we hold. This page snapshots published prices on each check, so changes accumulate here over time.
No changes recorded yet. The first check was 4 November 2026.
Customer.io pricing FAQ
How much does Customer.io cost?
Essentials starts at $100 per month, billed monthly, and includes 5,000 profiles and 1 million emails per month. Premium starts at $1,000 per month, billed yearly. Enterprise is custom-priced.
How does Customer.io charge?
Charges depend on profiles (people and objects) and emails. On Essentials, each additional profile costs $0.009 and each additional 1,000 emails costs $0.12. Additional AI credits are $10 per 100K. Seats and API calls are unlimited on all plans.
Does Customer.io have a free plan?
No free plan is published and no trial length is stated. Early-stage companies that have raised under $10M can get a full year free through the Startup Program, subject to an eligibility check.
Does web push cost extra?
The pricing page lists web push as included on all plans. The FAQ answer itself was not readable in the page text.
Customer.io alternatives & competitors
Priced like-for-like on the cheapest published paid tier.
| Vendor | Starts at | Licensing model | |
|---|---|---|---|
 Braze | On request | Quote only; scaled by monthly active users (MAU) with a shared Action Credits pool | Pricing → |
 HubSpot | €20 per seat / month, billed annually | Per seat, by seat type, layered on hub and tier, plus marketing-contact tiers on Marketing Hub | Pricing → |
 Segment (Twilio Segment) | €103.48 per month, base for 10,000 MTUs; billed monthly or annually | Tiered by monthly tracked users (MTUs); Team billed monthly or annually | Pricing → |
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* Prices marked * are converted from the vendor's published US list price at the ECB reference rate of Invalid Date, because Customer.io does not publish a EUR price. Converted figures are indicative: vendors set regional prices commercially, not by exchange rate, so your quote may differ.
Compiled by an automated agent from Customer.io's published pricing page on 4 November 2026, and reviewed by a Najar expert. Vendors change packaging without notice and regional pricing differs, so check the source before you budget or sign. Figures exclude tax. No affiliation with Customer.io.