Braze Go
Custom
quote only; scaled by monthly active users (MAU) and Action Credits
Annual cost at 200 seats
On request
CRM & Marketing
Braze Pricing (October 2026)
List prices, licensing model, add-on modules and every price change we hold, compiled from Braze's own published pricing page.
- Last updated 29 October 2026
- Source: www.braze.com ↗
- Reviewed by a Najar expert*
Braze starts at a quoted price. It is licensed by negotiated quote, and there is no free plan. Not published.
Starting price
On requestquote onlyLicensing model
Quote onlyMonthly active user (MAU)Free tier
Nono trial publishedBraze plans & pricing
List pricing published by Braze. Quote-only tiers are shown as such; we do not estimate them.
Braze Select
Custom
quote only; scaled by monthly active users (MAU) and Action Credits
Annual cost at 200 seats
On request
Braze Pro
Custom
quote only; scaled by monthly active users (MAU) and Action Credits
Annual cost at 200 seats
On request
Braze Enterprise
Custom
quote only; scaled by monthly active users (MAU) and Action Credits
Annual cost at 200 seats
On request
Braze plan comparison
What changes as you move up a tier, and what each step actually unlocks.
| Feature | Braze Go | Braze Select | Braze Pro | Braze Enterprise |
|---|---|---|---|---|
| List price | Custom | Custom | Custom | Custom |
| Billing period | Annual contract | Annual contract | Annual contract | Annual contract |
| Pricing model | Quote, per user + add-ons | Quote, per user + add-ons | Quote, per user + add-ons | Quote, per user + add-ons |
| User limit | Unlimited | Unlimited | Unlimited | Unlimited |
| What it adds | Entry Platform Edition. The vendor describes it as for early-stage growth teams looking to activate customer data and launch personalized cross-channel messaging. | Everything in Braze Go, plus increased orchestration capabilities, enhanced security features and user provisioning. The vendor describes it as for companies scaling their engagement across more channels and team members while strengthening their governance and security. | Everything in Braze Select, plus predictive AI capabilities, AI personalized recommendations, expanded dashboard user group administration and message prioritization capabilities. | Everything in Braze Pro, plus enterprise-grade orchestration, infrastructure and governance, and advanced experimentation with the BrazeAI Agent Console. The vendor describes it as for forward-thinking enterprises running engagement at massive scale. |
Not sure this is what you should be paying?
Najar reviews your contracts against what comparable companies sign, finds the seats nobody uses, and renegotiates on your behalf.
Licensing model, how Braze invoices
The mechanics behind the sticker price: what you are actually charged for, and what triggers an increase.
True billing unit
Monthly active user (MAU) monthly or annual billing
Quote only; scaled by monthly active users (MAU) with a shared Action Credits pool
Model type
Quote onlyQuote only; scaled by monthly active users (MAU) with a shared Action Credits poolSeat increments
Single seatsNot publishedAnnual vs monthly
No published discountNot publishedGuests & externals
Not publishedNot published- StructuralMonthly active users (MAU)
Pricing scales with your Monthly Active Users (MAU), meaning any unique person who records a session. Every MAU in the plan includes a large allotment of User Profiles.
- MeteredAction Credits
One shared credit pool covers channels and certain BrazeAI products. Each action consumes a different number of credits, so the cost depends on which channel and action you use.
- Add-onAdd-on SKUs
A variety of add-on SKUs is offered across the Braze Data Platform and the BrazeAI product suite. The pricing page publishes no add-on prices.
- LicencePlatform Edition contract
Your Braze contract is comprised of a Platform Edition tailored to your business needs. You buy one pool of credits as part of that contract, rather than fixed quantities for individual products.
Braze products & modules
Sold separately from the base licence. Each one is its own line on the invoice.
| Module | What it adds | Price |
|---|---|---|
| Add-on SKUs | A variety of add-on SKUs is offered across the Braze Data Platform and the BrazeAI product suite. The pricing page publishes no add-on prices. | Quote |
Braze price change history
Every list-price and packaging change we hold. This page snapshots published prices on each check, so changes accumulate here over time.
No changes recorded yet. The first check was 29 October 2026.
Braze pricing FAQ
How much does Braze cost?
Braze does not publish prices. All four Platform Editions (Go, Select, Pro and Enterprise) are quote-only, so the cost is set by your contract. Pricing scales with your monthly active users (MAU) and your Action Credits usage. Speak to your account manager or contact Braze for a quote.
How does Braze charge?
Braze charges through a contract built on a Platform Edition, scaled by monthly active users, plus a single shared pool of Action Credits. You buy that pool as part of the contract rather than fixed quantities per product, and every channel and certain BrazeAI products draw from it.
Does Braze have a free plan?
No. Braze does not offer a free plan at this time. The pricing page offers a 'Start a free trial' button, and Braze says companies can explore the platform through trials, startup programs and other tailored entry plans. Trial length is not published.
What does Braze cost with add-ons?
Add-on SKUs are available across the Braze Data Platform and the BrazeAI product suite. No add-on prices are published, so the total comes from your quote.
Braze alternatives & competitors
Priced like-for-like on the cheapest published paid tier.
| Vendor | Starts at | Licensing model | |
|---|---|---|---|
 HubSpot | €20 per seat / month, billed annually | Per seat, by seat type, layered on hub and tier, plus marketing-contact tiers on Marketing Hub | Pricing → |
 Salesforce | €25 per user / month | Per user / month, billed annually (Starter Suite can be billed monthly) | Pricing → |
 Outreach | On request | Per user for platform access, plus AI credits; custom pricing | Pricing → |
Is this page accurate?
Anonymous. Your answer tells us which pricing pages to re-check first.
Paying for Braze? See what you should actually be paying.
Najar reviews your contracts, finds the seats nobody uses, and renegotiates on your behalf.
Compiled by an automated agent from Braze's published pricing page on 29 October 2026, and reviewed by a Najar expert. Vendors change packaging without notice and regional pricing differs, so check the source before you budget or sign. Figures exclude tax. No affiliation with Braze.