Free Suite
per user / month
Annual cost at 200 seats
€0
CRM & Marketing
Salesforce Pricing (October 2026)
List prices, licensing model, add-on modules and every price change we hold, compiled from Salesforce's own published pricing page.
- Last updated 7 October 2026
- Source: www.salesforce.com ↗
- Reviewed by a Najar expert*
Salesforce starts at per user / month on Starter Suite. It is licensed per user, not per usage, and there is a free plan: Free Suite, capped at 2 user licences. No published discount, the annual rate is the only rate above Starter Suite, which is the same price either way.
Starting price
€25per user / monthLicensing model
Per userUser licenceFree tier
Yes30-day trialSalesforce plans & pricing
List pricing published by Salesforce. Quote-only tiers are shown as such; we do not estimate them.
Starter Suite
per user / month
Annual cost at 200 seats
€60,000
Pro Suite
per user / month
Annual cost at 200 seats
€240,000
Core
per user / month
Annual cost at 200 seats
€468,000
Advanced
per user / month
Annual cost at 200 seats
€948,000
Max
per user / month
Annual cost at 200 seats
€1,320,000
Salesforce plan comparison
What changes as you move up a tier, and what each step actually unlocks.
| Feature | Free Suite | Starter Suite | Pro Suite | Core | Advanced | Max |
|---|---|---|---|---|---|---|
| List price | €0 | €25 | €100 | €195 | €395 | €550 |
| Billing period | — | Monthly or annual | Annual | Annual | Annual | Annual |
| Pricing model | Free, 2 users | per user / month | per user / month | per user / month | per user / month | per user / month |
| User limit | 2 | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| What it adds | Basic lead and opportunity management, simple email, Slack conversations | Lead, account, contact and opportunity management; built-in sales flows and lead routing; email/event sync; dynamic email marketing | Greater customisation and automation, sales quoting and forecasting, AgentExchange access | Everything in Pro Suite plus Momentum and Premier Success, Slack Business+, Tableau Next, web API, 500K Flex Credits per org per year | Everything in Core plus enhanced security, more AI and expanded data capacity; Sales Programmes; Backup & Recover, Archive, Data Detect, Security Centre; one full sandbox; 1M Flex Credits per org per year | Everything in Advanced plus the full AI suite: Agentforce for Sales and Agentforce Coworker; Salesforce Spiff, Sales Planning, Sales Programmes, Salesforce Maps, Tableau Next and Slack Enterprise+; 2.75M Flex Credits per org per year |
Not sure this is what you should be paying?
Najar reviews your contracts against what comparable companies sign, finds the seats nobody uses, and renegotiates on your behalf.
Licensing model, how Salesforce invoices
The mechanics behind the sticker price: what you are actually charged for, and what triggers an increase.
True billing unit
User licence monthly or annual billing
Per user / month, billed annually (Starter Suite can be billed monthly)
Model type
Per userPer user / month, billed annually (Starter Suite can be billed monthly)Seat increments
Single seatsSingle seats; editions can be mixed within one orgAnnual vs monthly
No published discountNo published discount, the annual rate is the only rate above Starter Suite, which is the same price either wayGuests & externals
Not publishedn/a- StructuralStarter to Pro step
A 4x per-user jump. The gate is not seats but features: quoting and forecast management only exist at Pro and above.
- StructuralAPI access gate
Web API is included outright from Core. Pro reaches it only via a $25 per user per month add-on, which is why API-heavy teams often skip Pro.
- Add-onAgentforce for Sales
Agentforce for Sales is 'available for purchase' at Core and Advanced and included only at Max. Lead Nurture, Pipeline Management, Prospecting, Sales Signals and Call Summaries follow the same split.
- Add-onSuccess Plans
Premier Success is included from Core up. At Pro it is a paid add-on, priced at 30% of net licence fees.
- MeteredFlex Credits
Core includes 500K, Advanced 1M and Max 2.75M Flex Credits per org per year. Additional credits are available for purchase.
- StructuralAnnual commitment above Starter
Only Starter Suite offers monthly billing. Pro and above are 12-month commitments, so switching cost changes the moment you cross that line.
Salesforce products & modules
Sold separately from the base licence. Each one is its own line on the invoice.
| Module | What it adds | Price |
|---|---|---|
| Agentforce for Sales | Agentforce for Sales is 'available for purchase' at Core and Advanced and included only at Max. Lead Nurture, Pipeline Management, Prospecting, Sales Signals and Call Summaries follow the same split. | From $125 |
| Success Plans | Premier Success is included from Core up. At Pro it is a paid add-on, priced at 30% of net licence fees. | 30% of licence |
Salesforce price change history
Every list-price and packaging change we hold. This page snapshots published prices on each check, so changes accumulate here over time.
Salesforce pricing FAQ
How much does Salesforce cost?
Sales Cloud runs from a free 2-user tier through Starter Suite at $25 per user per month, Pro Suite at $100, Core at $195, Advanced at $395 and Max at $550. Everything above Starter is billed annually.
How does Salesforce charge?
Per user per month. Editions can be mixed inside one org, so managers can sit on a higher edition than individual contributors, which is both an optimisation lever and a source of negotiation complexity.
Does Salesforce have a free plan?
Yes, a Free Suite capped at 2 user licences with basic lead and opportunity management. There is also a 30-day trial on every paid edition.
What does Salesforce cost with add-ons?
The published edition price is the floor. Agentforce for Sales starts at $125 per user per month on top of Core and Advanced and is included at Max. Sales Planning and Incentive Compensation Management are add-ons below Max, and Advanced includes Sales Programmes only. Premier Success is included from Core and costs 30% of net licence fees at Pro. Salesforce directs buyers to a sales representative for detailed add-on pricing.
Salesforce alternatives & competitors
Priced like-for-like on the cheapest published paid tier.
| Vendor | Starts at | Licensing model | |
|---|---|---|---|
 HubSpot | €17.25 per seat / month, billed annually | Per seat, by seat type, layered on hub and tier, plus marketing-contact tiers on Marketing Hub | Pricing → |
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Compiled by an automated agent from Salesforce's published pricing page on 7 October 2026, and reviewed by a Najar expert. Vendors change packaging without notice and regional pricing differs, so check the source before you budget or sign. Figures exclude tax. No affiliation with Salesforce.