Free
per month
Annual cost at 200 seats
€0
CRM & Marketing
HubSpot Pricing (August 2026)
List prices, licensing model, add-on modules and every price change we hold, compiled from HubSpot's own published pricing page.
- Last updated 20 August 2026
- Source: www.hubspot.com ↗
- Reviewed by a Najar expert*
HubSpot starts at per seat / month, billed annually on Starter. It is licensed per seat, with the seat type deciding the rate, and there is a free plan: Free CRM with up to 5 free Core Seats and unlimited View-Only Seats. Annual commitment is cheaper than month-to-month; Starter is the only tier without a mandatory annual commitment.
Starting price
€17.25*per seat / month, billed annuallyLicensing model
Per seat, by typePaid seat (Core, Sales, Service or Revenue), plus marketing contacts where applicableFree tier
Yesno trial publishedHubSpot plans & pricing
List pricing published by HubSpot. Quote-only tiers are shown as such; we do not estimate them.
Starter
per seat / month, billed annually
currently undefined on offer
Annual cost at 200 seats
€41,400
Professional
per seat / month, billed annually
currently undefined on offer
Annual cost at 200 seats
€206,976
Enterprise
per seat / month, billed annually
Annual cost at 200 seats
€310,464
HubSpot plan comparison
What changes as you move up a tier, and what each step actually unlocks.
| Feature | Free | Starter | Professional | Enterprise |
|---|---|---|---|---|
| List price | €0 | €17.25* | €86.24* | €129.36* |
| Billing period | — | Monthly or annual | Monthly or annual | Monthly or annual |
| Pricing model | Free | per seat / month, billed annually | per seat / month, billed annually | per seat / month, billed annually |
| User limit | Unlimited | Unlimited | Unlimited | Unlimited |
| What it adds | Smart CRM, contact and deal management, forms, live chat, email with HubSpot branding, up to 5 free Core Seats | Essential marketing, sales, service, content and data tools; 500 HubSpot Credits; calling; prospecting and data agents; intent signals; task queues | Agent Hub, conversation intelligence, forecasting, sales workspace, smart deal progression; 3,000 HubSpot Credits | AI transcript enrichment, deal splits, deal journey analytics, lead form routing, pipeline approvals; 5,000 HubSpot Credits |
Not sure this is what you should be paying?
Najar reviews your contracts against what comparable companies sign, finds the seats nobody uses, and renegotiates on your behalf.
Licensing model, how HubSpot invoices
The mechanics behind the sticker price: what you are actually charged for, and what triggers an increase.
True billing unit
Paid seat (Core, Sales, Service or Revenue), plus marketing contacts where applicable monthly or annual billing
Per seat, by seat type, layered on hub and tier, plus marketing-contact tiers on Marketing Hub
Model type
Per seat, by typePer seat, by seat type, layered on hub and tier, plus marketing-contact tiers on Marketing HubSeat increments
Sold in blocksNo seat minimums on Sales and Service Hub since the March 2024 restructure; seats cannot be reduced below the subscription minimum commitmentAnnual vs monthly
Discount publishedAnnual commitment is cheaper than month-to-month; Starter is the only tier without a mandatory annual commitmentGuests & externals
Allowance appliesView-Only Seats are free and unlimited on paid portals- StructuralStarter to Professional cliff
The single largest jump in the directory, $20 to $100 per seat. Starter exists to get data in; automation, sequences and custom reporting live above the step, and by then the CRM data and team habits are already inside HubSpot.
- FeeMandatory onboarding fees
Professional carries a required one-time onboarding fee of $1,500 and Enterprise $3,500, stated on the pricing page and charged separately from subscription. A five-seat Professional team pays $6,000 in licences plus $1,500 in year one.
- MeteredHubSpot Credits
AI agents run on credits at $9.00 per 1,000 when billed annually. Each tier includes an allowance (500 Starter, 3,000 Professional, 5,000 Enterprise) and consumption varies by agent, 50 credits per conversation resolved, 100 per prospecting outreach.
- MeteredMarketing contacts
Marketing Hub bills by marketing contacts above the included allowance, sold in blocks. Non-marketing contacts are stored free.
- LicenceSeat-type mismatch
Paying for Sales Seats where a Core Seat or a free View-Only Seat would do is the most common overspend. Map each person's actual workflow to a seat type.
- StructuralHub-by-hub pricing
Marketing, Content and Data hubs use a flat platform fee with seats included; Sales and Service stay per-seat all the way up. The Customer Platform bundle prices differently again.
HubSpot price change history
Every list-price and packaging change we hold. This page snapshots published prices on each check, so changes accumulate here over time.
- 2024-03Move to seat-based pricingRepackagingSource ↗
HubSpot replaced the previous model with Core / Sales / Service / View-Only seat types and removed seat minimums on Sales and Service Hub. Applies to accounts created after 5 March 2024; older portals migrate at renewal.
HubSpot pricing FAQ
How much does HubSpot Sales Hub cost?
Free for up to 2 users. Starter is $20 per seat per month, Professional $100 and Enterprise $150, billed annually. Promotional rates of $7 and $90 are currently shown on Starter and Professional. Professional and Enterprise also carry required one-time onboarding fees of $1,500 and $3,500.
How does HubSpot charge?
By seat, but the seat has a type. Core Seats give edit access across every hub owned and are priced at the level of your highest-tier subscription. Sales and Service Seats unlock the deeper role-specific features. View-Only Seats are free and unlimited. Marketing Hub adds a second axis: marketing contacts.
Does HubSpot have a free plan?
Yes, and it is genuinely usable, the Smart CRM is free with up to 5 Core Seats and unlimited View-Only Seats. The costs begin when you need automation, branding removal, or capacity above the included contact allowance.
Why is my HubSpot bill higher than the seat price?
Three usual causes: a mandatory one-time onboarding fee on Professional and Enterprise, marketing-contact blocks above the included allowance, and seats assigned a more expensive type than the person's role requires.
HubSpot alternatives & competitors
Priced like-for-like on the cheapest published paid tier.
| Vendor | Starts at | Licensing model | |
|---|---|---|---|
 Salesforce | €25 per user / month | Per user / month, billed annually (Starter Suite can be billed monthly) | Pricing → |
Is this page accurate?
Anonymous. Your answer tells us which pricing pages to re-check first.
Paying for HubSpot? See what you should actually be paying.
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* Prices marked * are converted from the vendor's published US list price at the ECB reference rate of Invalid Date, because HubSpot does not publish a EUR price. Converted figures are indicative: vendors set regional prices commercially, not by exchange rate, so your quote may differ.
Compiled by an automated agent from HubSpot's published pricing page on 20 August 2026, and reviewed by a Najar expert. Vendors change packaging without notice and regional pricing differs, so check the source before you budget or sign. Figures exclude tax. No affiliation with HubSpot.