Advanced
Custom
Quote
Annual cost at 200 seats
On request
Data Analytics & AI
UserTesting Pricing (November 2026)
List prices, licensing model, add-on modules and every price change we hold, compiled from UserTesting's own published pricing page.
- Last updated 4 November 2026
- Source: www.usertesting.com ↗
- Reviewed by a Najar expert*
UserTesting starts at a quoted price. It is licensed by negotiated quote, and there is no free plan.
Starting price
On requestquote onlyLicensing model
Quote onlyTest usage or defined enterprise scopeFree tier
Nono trial publishedUserTesting plans & pricing
List pricing published by UserTesting. Quote-only tiers are shown as such; we do not estimate them.
Ultimate
Custom
Quote
Annual cost at 200 seats
On request
Ultimate+
Custom
Quote
Annual cost at 200 seats
On request
UserTesting plan comparison
What changes as you move up a tier, and what each step actually unlocks.
| Feature | Advanced | Ultimate | Ultimate+ |
|---|---|---|---|
| List price | Custom | Custom | Custom |
| Billing period | Annual contract | Annual contract | Annual contract |
| Pricing model | Quote, per user + add-ons | Quote, per user + add-ons | Quote, per user + add-ons |
| User limit | Unlimited | Unlimited | Unlimited |
| What it adds | Unmoderated and moderated testing, transcripts, sentiment analysis and unlimited workspaces. AI-generated test creation is not included. | Adds AI-generated test creation, AI-powered analysis, Insights Hub with Insight Discovery, card sorting and tree testing, custom audiences, secure prototype hosting and an approval flow. | Everything in Ultimate, plus the Team-based Unlimited plan, Figma plugin access and custom insights services such as premium onboarding and custom audience sourcing. |
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Licensing model, how UserTesting invoices
The mechanics behind the sticker price: what you are actually charged for, and what triggers an increase.
True billing unit
Test usage or defined enterprise scope monthly or annual billing
Quote only, by edition and by plan type (test-based consumption or team-based unlimited)
Model type
Quote onlyQuote only, by edition and by plan type (test-based consumption or team-based unlimited)Seat increments
Single seatsn/a: no per-seat charges on test-based plansAnnual vs monthly
No published discountNot publishedGuests & externals
Not publishedNot published- StructuralPlan type
You choose between Test-based Consumption, billed by test usage, and Team-based Unlimited, which gives unlimited tests within a defined enterprise scope. Team-based Unlimited is tied to the Ultimate+ edition. Both are quoted individually.
- LicenceEdition
Advanced, Ultimate and Ultimate+ differ in features such as AI test creation, AI analysis, card sorting, tree testing and custom audiences. The page says the price varies with the number of users, types and features.
- StructuralUsers
Test-based plans state unlimited users across the enterprise with no per-seat charges, so seat count is not the main driver there. The FAQ still lists the number of users among the factors that affect the quote.
- Add-onFigma plugin and Insights Hub
The Figma plugin and Insights Hub are listed as add-ons on Advanced. Ultimate includes Insights Hub, and the Figma plugin comes with Team-based Unlimited or as an add-on on other plans. No add-on prices are published.
- Add-onPower Sessions and insights services
Ultimate offers optional Power Sessions and Ultimate+ includes longer Power Sessions. Ultimate+ also covers custom insights services such as onboarding, strategy, delivery and audience sourcing.
- RenewalAnnual subscription
The FAQ refers to an annual subscription and says a trial can be requested before committing. Renewal terms and trial length are not published.
UserTesting products & modules
Sold separately from the base licence. Each one is its own line on the invoice.
| Module | What it adds | Price |
|---|---|---|
| Figma plugin and Insights Hub | The Figma plugin and Insights Hub are listed as add-ons on Advanced. Ultimate includes Insights Hub, and the Figma plugin comes with Team-based Unlimited or as an add-on on other plans. No add-on prices are published. | Quote |
| Power Sessions and insights services | Ultimate offers optional Power Sessions and Ultimate+ includes longer Power Sessions. Ultimate+ also covers custom insights services such as onboarding, strategy, delivery and audience sourcing. | Quote |
UserTesting price change history
Every list-price and packaging change we hold. This page snapshots published prices on each check, so changes accumulate here over time.
No changes recorded yet. The first check was 4 November 2026.
UserTesting pricing FAQ
How much does UserTesting cost?
UserTesting does not publish prices. Advanced, Ultimate and Ultimate+ are all quoted through the account team, and the price varies with the number of users, types and features.
How does UserTesting charge?
There are two plan types. Test-based Consumption is billed by test usage with no per-seat charges, and Team-based Unlimited covers unlimited tests within a defined enterprise scope.
Does UserTesting have a free plan?
No free plan is listed. The page offers a free test, a trial on request before an annual subscription, free access for qualifying education institutions and free or discounted research for qualifying charities.
What is included in each UserTesting edition?
Advanced covers moderated and unmoderated testing, transcripts and sentiment analysis. Ultimate adds AI test creation and analysis, Insights Hub, card sorting, tree testing and custom audiences. Ultimate+ adds Team-based Unlimited, the Figma plugin and custom insights services.
UserTesting alternatives & competitors
Priced like-for-like on the cheapest published paid tier.
| Vendor | Starts at | Licensing model | |
|---|---|---|---|
 Contentsquare | €34.89 per month, whole account in one region | Tiers by monthly session volume per account and region; Growth from $39 per month, Pro and Enterprise quoted | Pricing → |
 Mixpanel | On request | Priced by monthly event volume, unlimited seats, billed monthly or annually | Pricing → |
 Amplitude | On request | Event-based tiers: Free up to 2M events a month, Plus from $0 (first 2M events free), Growth and Enterprise custom | Pricing → |
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Compiled by an automated agent from UserTesting's published pricing page on 4 November 2026, and reviewed by a Najar expert. Vendors change packaging without notice and regional pricing differs, so check the source before you budget or sign. Figures exclude tax. No affiliation with UserTesting.