Free
Custom
free forever
Annual cost at 200 seats
On request
Data Analytics & AI
Mixpanel Pricing (November 2026)
List prices, licensing model, add-on modules and every price change we hold, compiled from Mixpanel's own published pricing page.
- Last updated 4 November 2026
- Source: mixpanel.com ↗
- Reviewed by a Najar expert*
Mixpanel starts at a quoted price. It is licensed on usage, not per seat, and there is a free plan: Free plan: up to 1M events a month, no credit card required.. Annual billing is cheaper at every volume listed: 1.5M events is $100 per month on yearly billing against $140 on monthly billing.
Starting price
On requestquote onlyLicensing model
Usage-basedMonthly eventsFree tier
Yesno trial publishedMixpanel plans & pricing
List pricing published by Mixpanel. Quote-only tiers are shown as such; we do not estimate them.
Growth
From $100/month
usage-based on monthly events, monthly or annual billing
Annual cost at 200 seats
On request
Enterprise
Custom
custom, sales-quoted
Annual cost at 200 seats
On request
Mixpanel plan comparison
What changes as you move up a tier, and what each step actually unlocks.
| Feature | Free | Growth | Enterprise |
|---|---|---|---|
| List price | — | From $100/month | Custom |
| Billing period | — | Monthly or annual | Annual contract |
| Pricing model | Free | usage-based on monthly events, monthly or annual billing | Quote, per user + add-ons |
| User limit | Unlimited | Unlimited | Unlimited |
| What it adds | Up to 1M events a month, 10K session replays, 1K experiment users and up to 10 active feature flags, with unlimited seats and no credit card required. | The first 1M events a month are free. On annual billing, 1.5M events is $100 per month and 20M events is $1,635 per month; above 20M events pricing is custom. Adds unlimited saved reports, custom properties and SSO/SCIM. | Custom volumes of events, session replays and experiment users, unlimited seats, 24/7 email support and audit log retention of 2 years. Adds HIPAA tools with BAAs and a dedicated success team. |
Not sure this is what you should be paying?
Najar reviews your contracts against what comparable companies sign, finds the seats nobody uses, and renegotiates on your behalf.
Licensing model, how Mixpanel invoices
The mechanics behind the sticker price: what you are actually charged for, and what triggers an increase.
True billing unit
Monthly events monthly or annual billing
Priced by monthly event volume, unlimited seats, billed monthly or annually
Model type
Usage-basedPriced by monthly event volume, unlimited seats, billed monthly or annuallySeat increments
Single seatsUnlimited seats on every planAnnual vs monthly
Discount publishedAnnual billing is cheaper at every volume listed: 1.5M events is $100 per month on yearly billing against $140 on monthly billing.Guests & externals
Not publishedNot published- MeteredMonthly event volume
Growth is priced on events counted across all projects in the organisation. On annual billing, 1.5M events is $100 per month and 20M events is $1,635 per month. Above 20M events, pricing is custom.
- StructuralAnnual against monthly billing
The pricing page shows annual billing is cheaper: 1.5M events is $100 per month on yearly billing against $140 on monthly billing, and 20M events is $1,635 against $2,289.
- MeteredOverage rate
On the 1M monthly allowance the docs give an additional data rate of $0.00028 per event, and higher upfront volumes lower the rate. Overage is charged at the start of the next month. Billing limits are not currently available.
- Add-onGroup Analytics and Data Pipelines
Group Analytics adds 40% over the base plan for 6 group keys on Growth, and Data Pipelines adds 20%, with a 30-day free trial. Extra session replays, experiment users and feature flags are also sold as Growth capacity, with no price published.
- StructuralEnterprise and MTU-based plans
Enterprise is quoted. The docs say an MTU-based Enterprise plan starts at $20,000 per year and is not sold online. Metric Trees are an Enterprise-only add-on.
Mixpanel products & modules
Sold separately from the base licence. Each one is its own line on the invoice.
| Module | What it adds | Price |
|---|---|---|
| Group Analytics and Data Pipelines | Group Analytics adds 40% over the base plan for 6 group keys on Growth, and Data Pipelines adds 20%, with a 30-day free trial. Extra session replays, experiment users and feature flags are also sold as Growth capacity, with no price published. | +40% / +20% over base plan |
Mixpanel price change history
Every list-price and packaging change we hold. This page snapshots published prices on each check, so changes accumulate here over time.
No changes recorded yet. The first check was 4 November 2026.
Mixpanel pricing FAQ
How much does Mixpanel cost?
Free costs $0 for up to 1M events a month. Growth is usage-based: the first 1M events are free, then on annual billing 1.5M events is $100 per month and 20M events is $1,635 per month. Enterprise is custom-priced.
How does Mixpanel charge?
By monthly event volume across all projects, not by seat, because seats are unlimited on every plan. Growth is billed monthly or annually, and overage is charged at the start of the next month.
Does Mixpanel have a free plan?
Yes. Free covers up to 1M events a month with unlimited seats and no credit card. Above that, querying pauses until you upgrade to Growth, while collection continues.
Is there a Mixpanel startup discount?
Companies founded less than 5 years ago with up to $8M in total funding, which have not redeemed other offers, get their first year free on the Startup Plan. It includes 1 billion events and 1 million session replays. No price after the first year is published.
Mixpanel alternatives & competitors
Priced like-for-like on the cheapest published paid tier.
| Vendor | Starts at | Licensing model | |
|---|---|---|---|
 Amplitude | On request | Event-based tiers: Free up to 2M events a month, Plus from $0 (first 2M events free), Growth and Enterprise custom | Pricing → |
 Segment (Twilio Segment) | €103.48 per month, base for 10,000 MTUs; billed monthly or annually | Tiered by monthly tracked users (MTUs); Team billed monthly or annually | Pricing → |
Is this page accurate?
Anonymous. Your answer tells us which pricing pages to re-check first.
Paying for Mixpanel? See what you should actually be paying.
Najar reviews your contracts, finds the seats nobody uses, and renegotiates on your behalf.
Compiled by an automated agent from Mixpanel's published pricing page on 4 November 2026, and reviewed by a Najar expert. Vendors change packaging without notice and regional pricing differs, so check the source before you budget or sign. Figures exclude tax. No affiliation with Mixpanel.