Standard
Custom
annual commitment, call sales
Annual cost at 200 seats
On request
Data Analytics & AI
Looker Pricing (November 2026)
List prices, licensing model, add-on modules and every price change we hold, compiled from Looker's own published pricing page.
- Last updated 4 November 2026
- Source: cloud.google.com ↗
- Reviewed by a Najar expert*
Looker starts at per user per project / month on Data Studio Pro. It is licensed per seat, with the seat type deciding the rate, and there is no free plan. Billing is annual only.
Starting price
€8.05*per user per project / monthLicensing model
Per seat, by typeEdition plus named user licenceFree tier
Nono trial publishedLooker plans & pricing
List pricing published by Looker. Quote-only tiers are shown as such; we do not estimate them.
Enterprise
Custom
annual commitment, call sales
Annual cost at 200 seats
On request
Embed
Custom
annual commitment, call sales
Annual cost at 200 seats
On request
Data Studio Pro
per user per project / month
Annual cost at 200 seats
€19,320
Looker plan comparison
What changes as you move up a tier, and what each step actually unlocks.
| Feature | Standard | Enterprise | Embed | Data Studio Pro |
|---|---|---|---|---|
| List price | Custom | Custom | Custom | €8.05* |
| Billing period | Annual contract | Annual contract | Annual contract | Monthly |
| Pricing model | Quote, per user + add-ons | Quote, per user + add-ons | Quote, per user + add-ons | per user per project / month |
| User limit | Unlimited | Unlimited | Unlimited | Unlimited |
| What it adds | For teams of fewer than 50 users. Includes one production instance, 10 Standard Users, 2 Developer Users, up to 1,000 query-based API calls and 1,000 administrative API calls per month. | Adds enhanced security features for internal BI. Includes one production instance, 10 Standard Users, 2 Developer Users, up to 100,000 query-based API calls and 10,000 administrative API calls per month. | For external analytics and custom applications at scale. Includes one production instance, 10 Standard Users, 2 Developer Users, up to 500,000 query-based API calls and 100,000 administrative API calls per month. | The paid version of Data Studio (formerly Looker Studio), at $9 per user per project per month. Adds team workspaces, content ownership by the organisation, scheduled delivery and Cloud Customer Care access. |
Not sure this is what you should be paying?
Najar reviews your contracts against what comparable companies sign, finds the seats nobody uses, and renegotiates on your behalf.
Licensing model, how Looker invoices
The mechanics behind the sticker price: what you are actually charged for, and what triggers an increase.
True billing unit
Edition plus named user licence billed annually in advance
Platform edition quoted on an annual commitment (one, two or three-year terms), with user licences by type; Data Studio Pro is $9 per user per project per month
Model type
Per seat, by typePlatform edition quoted on an annual commitment (one, two or three-year terms), with user licences by type; Data Studio Pro is $9 per user per project per monthSeat increments
Single seatsEach edition includes 10 Standard Users and 2 Developer Users; further Viewer, Standard and Developer users are licensed by type and quoted.Annual vs monthly
Annual onlyNot publishedGuests & externals
Not publishedNot published- StructuralEdition choice
Standard, Enterprise and Embed are separate editions sold on an annual commitment, with one, two or three-year terms. They differ by security features and by monthly API call limits, from 1,000 query-based calls on Standard to 500,000 on Embed. No edition price is published.
- LicenceUser licence types
Each edition includes 10 Standard Users and 2 Developer Users. Further users are licensed as Viewer, Standard or Developer, each giving access to a different set of interfaces. No per-user price is published.
- MeteredConversational Analytics tokens
Usage beyond the instance's monthly data token allowance is billed at the end of each month. The vendor lists $3.00 per 1M input tokens and $20.00 per 1M output tokens. The page says billing and quota enforcement begin from February 2027, with at least 90 days' notice.
- FeeUsage above subscription
Google reserves the right to invoice in arrears if use exceeds the allowed usage under the subscription, at the prices on its fees page. Charges for instances and named users go to the attached billing account.
- Add-onData Studio Pro
The paid Data Studio tier is charged per user per project per month, and the price varies with the length of the subscription. A 30-day trial precedes automatic billing.
Looker products & modules
Sold separately from the base licence. Each one is its own line on the invoice.
| Module | What it adds | Price |
|---|---|---|
| Data Studio Pro | The paid Data Studio tier is charged per user per project per month, and the price varies with the length of the subscription. A 30-day trial precedes automatic billing. | $9 / user / project / month |
Looker price change history
Every list-price and packaging change we hold. This page snapshots published prices on each check, so changes accumulate here over time.
No changes recorded yet. The first check was 4 November 2026.
Looker pricing FAQ
How much does Looker cost?
Google does not publish Looker prices. Standard, Enterprise and Embed are quoted by sales on an annual commitment, and user licences are quoted too. The paid Data Studio Pro tier, formerly Looker Studio Pro, is $9 per user per project per month.
How does Looker charge?
A platform edition is sold on an annual subscription of one, two or three years. Each edition includes 10 Standard Users and 2 Developer Users, and further Viewer, Standard and Developer users are licensed separately. Excess use can be invoiced in arrears.
Does Looker have a free plan?
No free Looker edition is published and no Looker trial is described on the pricing page. Data Studio, formerly Looker Studio, is free for creators and viewers, and Data Studio Pro has a 30-day trial.
What does Looker cost with add-ons?
Conversational Analytics includes a monthly data token allowance. Beyond it, usage is billed at $3.00 per 1M input tokens and $20.00 per 1M output tokens, with billing starting from February 2027 after a promotional period.
Looker alternatives & competitors
Priced like-for-like on the cheapest published paid tier.
| Vendor | Starts at | Licensing model | |
|---|---|---|---|
 Tableau | €15 per user / month, billed annually | Per user / month, billed annually (Standard and Enterprise editions) | Pricing → |
 Omni | On request | Quote only; no list price published; AWS Marketplace listing bases the quote on user count | Pricing → |
 Google Workspace | €6.04 per user / month, billed monthly | Per user / month; annual commitment saves 16% | Pricing → |
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* Prices marked * are converted from the vendor's published US list price at the ECB reference rate of Invalid Date, because Looker does not publish a EUR price. Converted figures are indicative: vendors set regional prices commercially, not by exchange rate, so your quote may differ.
Compiled by an automated agent from Looker's published pricing page on 4 November 2026, and reviewed by a Najar expert. Vendors change packaging without notice and regional pricing differs, so check the source before you budget or sign. Figures exclude tax. No affiliation with Looker.