Zero
Custom
free
Annual cost at 200 seats
On request
CRM & Marketing
AppsFlyer Pricing (November 2026)
List prices, licensing model, add-on modules and every price change we hold, compiled from AppsFlyer's own published pricing page.
- Last updated 4 November 2026
- Source: www.appsflyer.com ↗
- Reviewed by a Najar expert*
AppsFlyer starts at a quoted price. It is licensed on usage, not per seat, and there is a free plan: Zero is free. Zero and Growth include 12,000 free conversions in the first 12 months.. Not published.
Starting price
On requestquote onlyLicensing model
Usage-basedConversionFree tier
Yesno trial publishedAppsFlyer plans & pricing
List pricing published by AppsFlyer. Quote-only tiers are shown as such; we do not estimate them.
Growth
$0.07 / conversion
per conversion, after the Welcome Package
Annual cost at 200 seats
On request
Enterprise
Custom
custom pricing
Annual cost at 200 seats
On request
AppsFlyer plan comparison
What changes as you move up a tier, and what each step actually unlocks.
| Feature | Zero | Growth | Enterprise |
|---|---|---|---|
| List price | — | $0.07 / conversion | Custom |
| Billing period | — | Monthly or annual | Annual contract |
| Pricing model | Free | per conversion, after the Welcome Package | Quote, per user + add-ons |
| User limit | Unlimited | Unlimited | Unlimited |
| What it adds | Free plan for apps that need a simple tool for owned media activities. The vendor says it is not suitable for apps with paid activities. It includes the Welcome Package of 12,000 free conversions in the first 12 months. | Pay-as-you-go plan for startups that need basic measurement as paid campaigns begin. The first 12,000 conversions in the first 12 months are free; after that each conversion is priced at $0.07. Organic installs are not counted. | Tailored plan for brands that want to scale revenue, with cross-channel attribution insights, fraud detection and prevention, and AI insights. Sold through a demo request, with no published figure. |
Not sure this is what you should be paying?
Najar reviews your contracts against what comparable companies sign, finds the seats nobody uses, and renegotiates on your behalf.
Licensing model, how AppsFlyer invoices
The mechanics behind the sticker price: what you are actually charged for, and what triggers an increase.
True billing unit
Conversion monthly or annual billing
Pay-as-you-go per conversion at $0.07 after 12,000 free conversions in the first 12 months; Enterprise is custom-priced
Model type
Usage-basedPay-as-you-go per conversion at $0.07 after 12,000 free conversions in the first 12 months; Enterprise is custom-pricedSeat increments
Single seatsn/a: priced by conversion, not by seatAnnual vs monthly
No published discountNot publishedGuests & externals
Not publishedNot published- MeteredConversions after the free allowance
Growth charges $0.07 for each conversion once the Welcome Package of 12,000 free conversions is used up, or after the first 12 months. A conversion is a successful app install or user action that your efforts drove and that AppsFlyer measured.
- StructuralOrganic installs
Organic installs or actions are not counted as conversions and cost nothing, so the bill follows only the activity AppsFlyer attributes to your efforts.
- Add-onPremium features
API access, the fraud protection suite, audience segmentation, Data Locker and other premium features are listed in the FAQ without a price. The Welcome Package opens select add-ons for 30 days, excluding features included in Enterprise.
- LicenceEnterprise custom pricing
Enterprise is custom-priced and sold through a demo request. No figure and no conversion rate is published for it.
AppsFlyer products & modules
Sold separately from the base licence. Each one is its own line on the invoice.
| Module | What it adds | Price |
|---|---|---|
| Premium features | API access, the fraud protection suite, audience segmentation, Data Locker and other premium features are listed in the FAQ without a price. The Welcome Package opens select add-ons for 30 days, excluding features included in Enterprise. | Not published |
AppsFlyer price change history
Every list-price and packaging change we hold. This page snapshots published prices on each check, so changes accumulate here over time.
No changes recorded yet. The first check was 4 November 2026.
AppsFlyer pricing FAQ
How much does AppsFlyer cost?
Zero is free. Growth is pay-as-you-go at $0.07 per conversion after a Welcome Package of 12,000 free conversions in the first 12 months. Enterprise is custom-priced.
How does AppsFlyer charge?
By conversion: a successful app install or user action that your efforts drove and that AppsFlyer measured. Organic installs are not counted. Payment is by major credit card, PayPal and, in select countries, direct debit.
Does AppsFlyer have a free plan?
Yes. Zero is free, but the vendor says it is not suitable for apps with paid activities. Zero and Growth both include the Welcome Package of 12,000 free conversions in the first 12 months.
What does AppsFlyer cost with add-ons?
No add-on prices are published. Premium features such as API access, fraud protection, audience segmentation and Data Locker are listed in the FAQ. The Welcome Package includes 30 days of access to select add-ons.
AppsFlyer alternatives & competitors
Priced like-for-like on the cheapest published paid tier.
| Vendor | Starts at | Licensing model | |
|---|---|---|---|
 Amplitude | On request | Event-based tiers: Free up to 2M events a month, Plus from $0 (first 2M events free), Growth and Enterprise custom | Pricing → |
 Segment (Twilio Segment) | €103.48 per month, base for 10,000 MTUs; billed monthly or annually | Tiered by monthly tracked users (MTUs); Team billed monthly or annually | Pricing → |
 Braze | On request | Quote only; scaled by monthly active users (MAU) with a shared Action Credits pool | Pricing → |
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Compiled by an automated agent from AppsFlyer's published pricing page on 4 November 2026, and reviewed by a Najar expert. Vendors change packaging without notice and regional pricing differs, so check the source before you budget or sign. Figures exclude tax. No affiliation with AppsFlyer.