Growth
Custom
Quote, per product
Annual cost at 200 seats
On request
CRM & Marketing
AB Tasty (Wingify) Pricing (November 2026)
List prices, licensing model, add-on modules and every price change we hold, compiled from AB Tasty (Wingify)'s own published pricing page.
- Last updated 4 November 2026
- Source: wingify.com ↗
- Reviewed by a Najar expert*
AB Tasty (Wingify) starts at a quoted price. It is licensed by negotiated quote, and there is no free plan.
Starting price
On requestquote onlyLicensing model
Quote onlyMonthly active users (MAU) per product; monthly tracked users (MTU) for Behavior AnalyticsFree tier
Nono trial publishedAB Tasty (Wingify) plans & pricing
List pricing published by AB Tasty (Wingify). Quote-only tiers are shown as such; we do not estimate them.
Pro
Custom
Quote, per product
Annual cost at 200 seats
On request
Enterprise
Custom
Quote, per product
Annual cost at 200 seats
On request
AB Tasty (Wingify) plan comparison
What changes as you move up a tier, and what each step actually unlocks.
| Feature | Growth | Pro | Enterprise |
|---|---|---|---|
| List price | Custom | Custom | Custom |
| Billing period | Annual contract | Annual contract | Annual contract |
| Pricing model | Quote, per user + add-ons | Quote, per user + add-ons | Quote, per user + add-ons |
| User limit | Unlimited | Unlimited | Unlimited |
| What it adds | For small teams getting started with experimentation or personalisation, with the basic feature set. | For businesses scaling their programmes. Includes everything in Growth, with higher limits. | For large teams, agencies and enterprises with advanced requirements, including the holdback control group in Web Experimentation and Rollout. |
Not sure this is what you should be paying?
Najar reviews your contracts against what comparable companies sign, finds the seats nobody uses, and renegotiates on your behalf.
Licensing model, how AB Tasty (Wingify) invoices
The mechanics behind the sticker price: what you are actually charged for, and what triggers an increase.
True billing unit
Monthly active users (MAU) per product; monthly tracked users (MTU) for Behavior Analytics monthly or annual billing
Quote only on every tier, sized mainly by monthly active users and the products chosen
Model type
Quote onlyQuote only on every tier, sized mainly by monthly active users and the products chosenSeat increments
Single seatsNot publishedAnnual vs monthly
No published discountNot publishedGuests & externals
Not publishedNot published- StructuralQuote-only pricing
Every paid tier shows Schedule a Demo and no price. Wingify states that it offers custom pricing tailored to the customer.
- MeteredMonthly active users
Most products are sized by monthly active users (MAU). Behavior Analytics uses monthly tracked users (MTU), which can be a subset of MAU. Search and Recommendations use scope MAUs and a requests quota.
- LicenceProduct and tier choice
Each product is bought separately in a Growth, Pro or Enterprise tier. Some features depend on another subscription, such as session recordings, which need Behavior Analytics.
- Add-onAdd-ons and managed services
Add-ons such as Social Proof and Urgency Messaging, Predictive Data, Emotions and Data Studio, and managed services are quoted separately.
- RenewalBundles and contract length
Wingify says it provides a discount on product bundles and longer contracts, and gives non-profits preferential pricing.
AB Tasty (Wingify) products & modules
Sold separately from the base licence. Each one is its own line on the invoice.
| Module | What it adds | Price |
|---|---|---|
| Add-ons and managed services | Add-ons such as Social Proof and Urgency Messaging, Predictive Data, Emotions and Data Studio, and managed services are quoted separately. | Quote |
AB Tasty (Wingify) price change history
Every list-price and packaging change we hold. This page snapshots published prices on each check, so changes accumulate here over time.
No changes recorded yet. The first check was 4 November 2026.
AB Tasty (Wingify) pricing FAQ
How much does AB Tasty cost?
AB Tasty is now part of Wingify, which does not publish prices. Every paid tier of every product shows Schedule a Demo, and pricing is custom, mainly based on monthly active users and the products chosen.
Is AB Tasty now part of Wingify?
Yes. AB Tasty has merged with VWO and now operates under the Wingify brand and website. The abtasty.com address redirects to wingify.com.
Is there a free trial?
Wingify states a free trial of 30 days with no credit card required. There is no free plan.
What are the Wingify plan tiers?
Products are sold in Growth, Pro and Enterprise tiers. Growth is for small teams getting started, Pro is for scaling programmes and Enterprise is for large teams with advanced requirements.
AB Tasty (Wingify) alternatives & competitors
Priced like-for-like on the cheapest published paid tier.
| Vendor | Starts at | Licensing model | |
|---|---|---|---|
 Kameleoon | €495 per month, starting from | PBX Starter from $495 per month by monthly tracked users; Enterprise quoted by monthly unique visitors | Pricing → |
 HubSpot | €20 per seat / month, billed annually | Per seat, by seat type, layered on hub and tier, plus marketing-contact tiers on Marketing Hub | Pricing → |
 Amplitude | On request | Event-based tiers: Free up to 2M events a month, Plus from $0 (first 2M events free), Growth and Enterprise custom | Pricing → |
Is this page accurate?
Anonymous. Your answer tells us which pricing pages to re-check first.
Paying for AB Tasty (Wingify)? See what you should actually be paying.
Najar reviews your contracts, finds the seats nobody uses, and renegotiates on your behalf.
Compiled by an automated agent from AB Tasty (Wingify)'s published pricing page on 4 November 2026, and reviewed by a Najar expert. Vendors change packaging without notice and regional pricing differs, so check the source before you budget or sign. Figures exclude tax. No affiliation with AB Tasty (Wingify).