Free
Custom
free, up to 25,000 MAU
Annual cost at 200 seats
On request
Security & Password management
Auth0 Pricing (November 2026)
List prices, licensing model, add-on modules and every price change we hold, compiled from Auth0's own published pricing page.
- Last updated 4 November 2026
- Source: auth0.com ↗
- Reviewed by a Najar expert*
Auth0 starts at per month, up to 500 MAU on Essentials. It is licensed per user on a sliding scale, and there is a free plan: Free plan: up to 25,000 monthly active users, no credit card needed to sign up.. The page has a Monthly / Yearly toggle but shows no yearly prices and states no annual discount.
Starting price
€31.31*per month, up to 500 MAULicensing model
Per user, tieredMonthly active user (MAU)Free tier
Yesno trial publishedAuth0 plans & pricing
List pricing published by Auth0. Quote-only tiers are shown as such; we do not estimate them.
Essentials
per month, up to 500 MAU
Annual cost at 200 seats
€75,144
Professional
per month, up to 500 MAU
Annual cost at 200 seats
€515,256
Enterprise
Custom
custom
Annual cost at 200 seats
On request
Auth0 plan comparison
What changes as you move up a tier, and what each step actually unlocks.
| Feature | Free | Essentials | Professional | Enterprise |
|---|---|---|---|---|
| List price | — | €31.31* | €214.69* | Custom |
| Billing period | — | Monthly or annual | Monthly or annual | Annual contract |
| Pricing model | Free | per month, up to 500 MAU | per month, up to 500 MAU | Quote, per user + add-ons |
| User limit | Unlimited | Unlimited | Unlimited | Unlimited |
| What it adds | Up to 25,000 monthly active users, 5 organizations, 1 enterprise connection, 1 tenant, 3 admin or contributor seats and 1-day log retention. Community support only. | Entry paid plan at $35 per month for up to 500 monthly active users. Enterprise Connections, Self-Service SSO and SCIM need an upgrade to B2B. | $240 per month for up to 500 monthly active users, with machine-to-machine tokens available as a paid add-on. Enterprise Connections, Self-Service SSO and SCIM need an upgrade to B2B. | Custom user and SSO tiers, a 99.99% SLA, unlimited tenants, 30-day log retention and 20 custom domains as standard. Add-ons such as Adaptive MFA and HIPAA/BAA are available but not priced on the page. |
Not sure this is what you should be paying?
Najar reviews your contracts against what comparable companies sign, finds the seats nobody uses, and renegotiates on your behalf.
Licensing model, how Auth0 invoices
The mechanics behind the sticker price: what you are actually charged for, and what triggers an increase.
True billing unit
Monthly active user (MAU) monthly or annual billing
Per month by monthly active users (MAU): Free up to 25,000 MAU, paid plans from 500 MAU, Enterprise custom
Model type
Per user, tieredPer month by monthly active users (MAU): Free up to 25,000 MAU, paid plans from 500 MAU, Enterprise customSeat increments
Single seatsThe MAU selector runs from 500 to 30,000+; the FAQ says paid plans go from 1,000 up to 100,000 or more.Annual vs monthly
No published discountThe page has a Monthly / Yearly toggle but shows no yearly prices and states no annual discount.Guests & externals
Not publishedNot published- StructuralMonthly active users
Paid plans are sized by monthly active users. The listed $35 and $240 prices cover up to 500 MAU; the selector runs to 30,000+ MAU, but the page gives no per-MAU rate for larger volumes. Enterprise is custom.
- LicenceB2B upgrade
Essentials and Professional users must upgrade to B2B for Enterprise Connections, Self-Service SSO and SCIM. The page does not show B2B prices.
- Add-onM2M, CIBA and Token Vault
Machine-to-machine tokens are a paid add-on on Professional. CIBA, Token Vault and Auth for MCP are add-ons on Essentials and Professional. The Free plan includes 1,000 M2M authentications. No add-on prices are published.
- Add-onEnterprise security add-ons
On Enterprise, Credential Guard, Bot Detection, Adaptive MFA, FAPI Security Profile, HIPAA/BAA and Private Deployment are listed as add-ons. None is priced on the page.
- RenewalDowngrades
Auth0 gives no credit or refund when a tenant on a paid plan is downgraded. A tenant with no recorded logins may qualify for a prorated credit for the last 3 months.
Auth0 products & modules
Sold separately from the base licence. Each one is its own line on the invoice.
| Module | What it adds | Price |
|---|---|---|
| M2M, CIBA and Token Vault | Machine-to-machine tokens are a paid add-on on Professional. CIBA, Token Vault and Auth for MCP are add-ons on Essentials and Professional. The Free plan includes 1,000 M2M authentications. No add-on prices are published. | Add-on, not published |
| Enterprise security add-ons | On Enterprise, Credential Guard, Bot Detection, Adaptive MFA, FAPI Security Profile, HIPAA/BAA and Private Deployment are listed as add-ons. None is priced on the page. | Quote |
Auth0 price change history
Every list-price and packaging change we hold. This page snapshots published prices on each check, so changes accumulate here over time.
No changes recorded yet. The first check was 4 November 2026.
Auth0 pricing FAQ
How much does Auth0 cost?
Free is $0 for up to 25,000 monthly active users. Essentials is $35 per month and Professional is $240 per month, both for up to 500 monthly active users. Enterprise is custom. The page does not say whether these figures apply to the B2C or B2B setting, and it shows no yearly prices.
How does Auth0 charge?
By monthly active users. A user who authenticates at least once in a calendar month counts once per tenant, however many applications they use. Paid plans can be scaled up or down each month. The documentation does not describe overage charges.
Does Auth0 have a free plan?
Yes. The Free plan covers up to 25,000 monthly active users with no credit card needed to sign up, but is limited to 1 tenant, 5 organizations, 1 enterprise connection and 1-day log retention, with community support only. New accounts get a 22-day trial before the Free plan activates.
What does Auth0 cost with add-ons?
Add-on prices are not published. M2M tokens, CIBA, Token Vault and Auth for MCP are add-ons on paid plans, and Enterprise add-ons include Adaptive MFA, Bot Detection and HIPAA/BAA. Eligible nonprofits can get a Social Impact discount on paid plans; no percentage is published.
Auth0 alternatives & competitors
Priced like-for-like on the cheapest published paid tier.
| Vendor | Starts at | Licensing model | |
|---|---|---|---|
 Okta | €5.37 per user / month, billed annually | Per user / month, billed annually, $1,500 annual contract minimum | Pricing → |
Is this page accurate?
Anonymous. Your answer tells us which pricing pages to re-check first.
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* Prices marked * are converted from the vendor's published US list price at the ECB reference rate of Invalid Date, because Auth0 does not publish a EUR price. Converted figures are indicative: vendors set regional prices commercially, not by exchange rate, so your quote may differ.
Compiled by an automated agent from Auth0's published pricing page on 4 November 2026, and reviewed by a Najar expert. Vendors change packaging without notice and regional pricing differs, so check the source before you budget or sign. Figures exclude tax. No affiliation with Auth0.